Name. Image. Likeness.

Supporting & Partnering With
Tennessee State University Student-athletes

Heart of A Tiger was created to empower Tennessee State University student-athletes to achieve their greatest potential in the classroom, both on and off the field and court. By empowering Tennessee State University student-athletes, we provide innovative ways for them to grow as individuals, graduates and ambassadors for the University and its fans. Our goal is to help current and future Tigers leverage the power of their name, image and likeness to build a brighter future for themselves and the Nashville community.


Fans of Tennessee State University now have the opportunity to support the TSU student-athletes directly by joining the Heart of A Tiger. Each membership level offers exclusive benefits and contributions can be designated by a specific sport, with funds being allocated among participating team members.


Approximately 85%. Heart of a Tiger keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student-athlete education, fan engagement experiences, accounting, bookkeeping and agency services.

Yes, Heart of a Tiger members can designate what sport and their respective student-athletes contributions will be earmarked for. Members can also contact us directly at to set up activations with their favorite student-athlete(s).

Individuals and businesses interested in giving larger contributions to Heart of a Tiger can contact us directly at

Contributions can be specified for specific sports, programs and activations.

No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Heart of a Tiger seeks to provide equal opportunities for both male and female student-athletes.

No, contracts are not exclusive. We want all Tennessee State University student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

Heart of a Tiger offers Tennessee State University student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more!

Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at to get started.

Contracts are limited in time and scope to provide protection for contributor funds in situations when student-athlete transfers.

No, Heart of a Tiger is not affiliated with the Tennessee State University in any way. Heart of a Tiger is a third party created to work with Tennessee State University student-athletes.

Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against Tennessee State University values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Heart of A Tiger seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.

Heart of a Tiger is not a 501c3 tax exempt entity.  As such, contributions to Heart of a Tiger are not tax deductible as a charitable donation.

A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at  Under these circumstances a business may be able to deduct these payments and/or payments for a membership to Heart of a Tiger as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction.

Nothing in this communication is intended to constitute legal or tax advice.